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The Danish childrenswear brand for boys and girls aged up to 8 years chooses the very best and softest merino wool, 100% Organic cotton and Eco Tex 100 certified twill. FUB believes that children like to wear clothes that feel good and do not limit them, whether they climb trees, build wood houses or explore other adventures. FUB executes every design with perfect craftsmanship, pure qualities and timeless designs that will last a lifetime or at least a childhood.

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