Charlotte Day takes Dandy Star forward, displaying the strong sense of colour and bright optimism that defines an effortless approach for kids who like to dress themselves. Dandy Star does not make boy/girl distinctions and the brand appeals to the dreamer and wild child alike. Retrospective appeal of pop glitter glam on fine slub cotton is reminiscent of all their favourite t-shirts. Whimsical design alongside slogan energy for boys, with more than a nod to the tomboy. The British brand plays with the optimistic and comic designs.