The story of American Outfitters is a tale of three sisters’ personalities and one soul. Sobriety is the key, less is more! Nathalie Vandemoortele, the first in line, stands in for the daily matters as general manager. Caroline, the youngest one, is responsible for the never-ending enthusiasm of the sales team and between them there is Patricia who is the creative brain. Together they form American Outfitters, one of the top brands for children’s wear in Belgium. Because of its sense of simplicity and a great eye for details has gained worldwide success. Bold but subtle combinations of colour and texture, original prints and a unique style of natural fabrics and materials are what make their clothing so good.