We're really excited to introduce new brand Someday Soon from Denmark. Their collection consists of striking sweaters, bold all-over prints, cool beanies and slogan tees. Style & comfort in equal measure.
We love to read the history behind our latest designer discoveries, and we adore Cathrine and Jacob's story. They spent 10 years within the fashion industry, and since having their own kids (daughter Molly, aged 6, and son Pelle, aged 8), they stumbled across a gap in the market as a result of their own personal experience buying clothing for their son. They would always find plenty of lovely pieces for girls, but found it harder to find chic and practical outfits for their little boy Pelle. So they embarked on developing their own wonderful brand for boys of 2-14 years old, which we are so impressed with.
Already stocked in our boutique in Highgate, come and visit if you are a local Londoner. Alternatively, our selection from their Autumn/Winter 2014 collection is now online for everyone browsing from home or abroad! Check out their striking images showcased on our homepage. We are so impressed with their shoot, surreal and out of this world, it looks like they've landed from space.
Someday Soon your little ones Will Change The World!