• notsobig
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Children's Clothing Boutique

Proud winners of Junior Design Awards Best Independent Boutique in 2012, 2013 & 2014 and Highly Commended for Best Online Retailer in 2014, Notsobig is a children’s clothing boutique based in the leafy village of Highgate, London. We stock everyday and special occasion childrenswear and gifts by established designers as well as supporting exciting new talent. Since opening in June 2000, Notsobig has fast gained a reputation as a destination for fashion conscious Londoners and celebrities seeking unique childrenswear.

Our founder Jane travels all over the world sourcing unique, fun and eclectic children’s fashion, to bring together a selection of products with a focus on quality and craftsmanship to one accessible place. Our philosophy is that children should be children for as long as possible and that their clothes should reflect their personality and joie de vivre whilst being stylish, comfortable and fun to wear.

We stock clothes ranging from newborn to 16 years including everyday clothes, special occasion wear and unique gifts for baby showers, christenings, birthdays and Christmas. Our boutique stocks toys, dresses, shoes, swimwear, trousers & leggings, shorts & playsuits, tops & t-shirts, coats & jackets and accessories. Currently featured designers include Bobo Choses, Dandy Star, Woolrich, Wolf & Rita, Stella Cove, Tutu Du Monde, Castells and American Outfitters. Always excited about discovering kids clothing designers, this season we are excited to introduce Little Remix and Mini Rodini.

Our Customers

For customers who like to browse, whether in in our bijou store or online, we ensure their shopping experience is positive and rewarding. Our small team means we know our returning customers well and can maintain this well-known personal customer service. We love to help so if you are looking for something specific, contacting us online for personal advice is quick and easy. We despatch anywhere in the world and all purchases are individually wrapped in beautiful tissue and tulle in our shop. Retaining this personal touch when customers buy online is a key part of the ethos of Notsobig.